RONALD McDonald House (RMH) has been operating since 1974 - and their annual Ride for Sick Kids has been a feature of their fundraising efforts in NSW for the past 15 years.
This time around, there was a local touch as Muswellbrook and Singleton McDonald's licensee Phil Wilson took part in the peloton travelling from Inverell to Newcastle.
Battling headwinds on Friday morning, the group stopped at the local fast food restaurant for a much-needed rest, and lent their time to chat about the initiative.
"The experience has been amazing," Mr Wilson said.
"We've stopped at schools, we've given bikes to some of the schools along the way, we've stopped at a lot of towns and received massive support, which is brilliant."
Joining him on the ride was Ronald McDonald House Northern NSW CEO Ross Bingham, who discussed the importance and purpose of the charity.
"RMH is a place where families live whilst their child is in hospital, we look after families generally from across all of northern NSW," he said.
The region caters for those from Singleton, north to Queensland border, west to Brewarrina, Dubbo and even extends as far as Grafton and the Central Coast.
Beginning in 2005, the ride has generated just less than $3 million for the initiative, and were hoping to raise another $200,000 in 2019.
"We're sitting on about $140,000 at the moment," Mr Bingham said.
"We've got the month of September with people fundraising for it, so hopefully we'll hit that target and all of that money is to make a difference for children across our region."
It was Mr Wilson's first time taking part, and while he admitted it was challenging, there were also no regrets given the cause.
Cyclists aren't always the most welcome sight on the highway, but on this occasion they deserved a wide berth and much admiration.