AFTER remaining somewhat invisible over the past couple of years, the Visitor Information Centre (VIC) has now moved to more central location - and big plans are in place for it.
Having previously been in the top level of the Muswellbrook Library, and prior to that the bottom storey of the same building, it has migrated to the premises outside the Muswellbrook Regional Arts Centre (MRAC).
The move is designed to make it easier for visitors to find the VIC, and also to encourage people to spend time and money in the main street.
Muswellbrook Shire Council's tourism and events officer Ruaan Van Der Wath believes it will create a positive difference for the town and businesses alike.
"With the move it becomes more accessible to visitors and to the public," he said.
"Before, when they got up to the library where the VIC used to be, they'd already passed a lot of the shops and things in the main street, so they don't tend to turn around and go the shops or the art gallery."
In the coming months, the centre will begin to sell souvenirs, local art and may even feature a new cafe, which Mr Van Der Wath also hopes will attract new people to MRAC.
Council believes better parking for caravans and large vehicles is also something that should be improved with the shift.
This decision has been on the council's radar for quite a while, according to Mr Van Der Wath.
"From my point of view, it's probably been about a year-and-a-half to two years of discussion of moving in there," he said.
"So it's good that it's finally happening."