Samsung's new flagship series pushes the boundaries of smartphone capability

Samsung has launched its latest Galaxy S Series smartphones unveiling cutting-edge technology and design features that have seekers of the market's best and most head-turning devices paying special attention.

The new Galaxy S21 flagship models - the Galaxy S21, Galaxy S21+ and Galaxy S21 Ultra - feature Samsung's best camera and video systems yet, as well as its brightest displays, and most powerful smartphone performance.

Samsung has also added the potential for increased productivity for users with the inclusion of its S Pen stylus compatibility in its Galaxy S series for the first time, in the S21 Ultra.(1)

The new range comes at a time when technology has become even more valuable in people's lives, allowing them to keep working and stay in touch with friends and family, said Samsung Electronics Australia Senior Vice President - IT and Mobile, Garry McGregor.

"The events of 2020 have changed us fundamentally," he said. "Mobile technology specifically has been critical in facilitating connectedness, stability of work, education and foster self expression. Mobile devices are today more critical than ever.

"It is Samsung's responsibility to rise to that occasion with new innovation that responds to this need, now more than ever."

Wrapped in a striking new design that introduces a contour-cut camera housing that blends into the metal frame, is the most advanced processor ever used in Samsung devices, delivering amazing connectivity, power, speed, energy efficiency and computing capabilities.

The range of models in the new series aims to provide the perfect device to meet the needs of every customer depending on how they use their smartphone in their lives.

The Galaxy S21 is for those who want a light design and compact 6.2 inch display, while the Galaxy S21+ sports an expanded 6.7 inch display and a larger battery, perfect for marathon gamers and binge watchers. (2)

Sitting at the top of the S21 series tier is the spectacular Galaxy S21 Ultra, which has a 6.8-inch display, and is designed for the user who wants absolute, top-of-the-line technology in their smartphone. The stunning intelligent display, offers an automatically adjusting refresh rate up to 120Hz and stunning picture quality. Impressive contrast ratio means clear, immersive images even when viewed outside.

The S21 Series continues Samsung's legendary camera heritage with pro-grade features and video innovations that let users of all skill levels achieve outstanding professional-style shots.

Features ranging from the 8K Snap (3) that lets you grab crystal clear 33MP images from your 8K video footage so you can capture live action and get standout still shots every time you hit record, to Super Steady video that means footage is smooth even in fast-moving or bumpy conditions, to an intuitive system that adjusts to the scene, means users can just point and shoot, capturing special moments before they're gone.

Its even more sophisticated features include Samsung's advanced and intelligent pro-grade camera system. The S21 Ultra has a quad rear camera with ultra-wide, wide and dual tele-lenses and an 108MP pro sensor - compared to 64MP in the S21 and S21+ - that allow users to capture 12 bit HDR photos with 64 times richer colour data and a more than three times wider dynamic range than the S20 Ultra.

For the first time on a Galaxy smartphone you can shoot in 4K at 60fps across all lenses, so you can shift to a different perspective with the same quality. It also features Samsung's biggest leap yet in low-light photography technology that allows users to capture shots in challenging conditions like a dimly-lit room or a landscape at night with excellent quality.

The S21 Ultra is also where you'll find the additional feature of compatibility with the fan favourite S Pen experience for the first time on any of Samsung's S series devices. (1) Previously only available on the Galaxy Note or Galaxy Tab, the technology lets users do everything from drawing to note-taking, editing photos and signing documents using the S Pen stylus.

Truly the smartphone of the future, the S21 Ultra is also one of the first smartphones to support Wi-Fi 6E to deliver incredibly fast connectivity.

Get all the details about the exciting new Samsung Galaxy S21 Series here. From January 29 the new series devices will be widely available through Samsung.com, carriers and retailers. You can pre-order now.

This is advertiser content for Samsung Electronics.